Texting the cause of bad box office?
August 19, 2003Oh boy, now Hollywood is blaming text messaging for the bad box office that some films have had this year. The claim is that people now can blast out bad word of mouth instantly to their friends. In the old days a big splashy ad campaign might draw enough suckers into the theater before bad reviews killed the movie. At least that’s the explanation some in Hollywood want to offer up.
Maybe, they’re just making crappy movies. I mean, plenty of big-budget, highly touted movies crashed-and-burned long before the age of texting. I’m thinking of stinkers like Ishtar that never did enough box office to recover their costs. That was way back in 1987, Hollywood can’t blame texting for that fiasco.
The lazy bean-counters in Hollywood have to find something to blame, because surely it’s not the fault of their overly formula-driven summer-blockbuster mentality that has so poisoned movies of late. No, it must be technology that’s causing the problems, not bad movies.
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