Lingerie Bowl

December 2, 2003

Gotta love those marketing people at the car companies–they sure do know how to target their demographic. Dodge is definitely aiming at male truck buyers with their plan for a Lingerie Bowl planned for half-time during the Super Bowl.

The amazing thing is this is going to be a pay-per-view event. Which is just so brilliant–Dodge gets the advertising for free because the PPV fees will cover the costs. It’s going to be $30 for chrissakes.