Business 2.0 may join Red Herring on the scrap heap

July 17, 2007

It is looking like Time, Inc. may shut down their Business 2.0 magazine as early as September.  Where it would join another of the rags partly responsible for the over-hype of the Internet bubble, Red Herring.

While I hate to see any traditional media company get knifed by the migration of advertising to the Internet, I can’t really say I’m sad to hear about the possible demise of these two particular magazines.  I know, in their current incarnations they aren’t the same bloated cheerleaders of the Internet age that they were in the go-go days of the Internet bubble.  But still the memories linger of those fauning cover-stories that made even the dumbest Internet ideas sound like a great investment.

I blame the magazines like Business 2.0 and RedHerring for the thousands of dollars I lost on Pets.com and WebVan IPO’s.  Well, them and that Henry Blodget guy who flogged the stock for so many of the same companies that appeared in these magazines.