Wow, Ford made a lousy investment with Land Rover
March 26, 2008Ford just announced the sale of the luxury division which includes Land Rover for $1.7 billion. Reportedly that’s about 1/3 what they paid for the group originally. That is the definition of a bad investment, when you lose 2/3 of the money you put in at the beginning.
That doesn’t even include of course the billions Ford poured into the companies trying to revive the brands and integrate them into Ford. That division also includes Jaguar, and I know for a while I was toying with buying an X-type at one time. It was a relatively cheap luxury car, with all-wheel-drive which is important to me living where it does snow a fair bit and there are often icy rains in the winter.
I’m guessing I might soon be able to pick up an X-Type extra cheap from the dealers.